The first Pixel started at $649 - a high price by 2016 standards and a hefty hike from the bargain-bin costs we'd grown accustomed to expecting up to that point. ![]() When Google moved from the Nexus brand to the Pixel brand in 2016, it made it clear the days of niche devices and value products were a thing of the past. For a while, it also meant a device focused on value - such as with 2012's luxurious Nexus 4, which sold for a mere $299 unlocked and off-contract at a time when most companies were hawking flagships for that kind of money only if you locked yourself into an over-the-top two-year contract and agreed to pay an ongoing ransom via your carrier. The idea of the "Google phone" eventually evolved to mean a niche-level device for developers, enthusiasts, and other people in the know. ![]() (Things were pretty different back in the prehistoric time of 2010 - as this Nexus launch video will quickly remind you.) The first Nexus phone, the now-classic Nexus One, had not only high-end hardware (for the time) but also a wild-seeming web-based sales model where you'd buy the phone unlocked, direct from Google, and without any carrier involvement. What is a "Google phone"? That's a question I've been trying to wrap my moist mammal-brain around for many a moon now, and the answer has rarely stayed still for long.Įarly on, back when the "Google phone" concept first came around with the Nexus line of devices (pour one out, everyone), the idea was meant to represent a dramatic shakeup of the phone-buying experience.
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